04 Nov The Apartment Visit
Last weekend I was invited to visit The Line’s offline location, The Apartment. Suspended three floors above the bustling streets of Soho, this carefully curated space exudes the warmth of a dear friend’s apartment and the attention to detail of a gallery. As an ever-evolving extension of the website, The Apartment redefines our traditional idea of retail.
The light filled loft houses an edited collection of objects, apparel, art and furniture all hand selected by co-founders, Vanessa Traina and Morgan Wendelborn and all available for purchase. With all the comforts of home, it is hard not to slip into one of the luxurious designer pieces that inhabit the walk-in closet. From the exclusive collection designed by Kate Wendelborn entitled Protagonist, to Christoph Lemaire’s timeless designs, the closet was my favorite spot in The Apartment.
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